![]() When high-end style meets high-street prices, fashion aficionados go absolutely crazy. Collaborations with luxury brands to make luxury fashion affordableĮvery year, H&M launches a capsule collection with an internationally recognised designer house. ![]() Social media influencers have been extremely effective in this regard. Word-of-mouth tip: Understand your core customer base, and what are the most effective channels to engage their attention. To generate even more hype over the campaign, H&M engaged influencers with large social media following to write about the Conscious collection on fashion and lifestyle blogs.ĭirectly targeting the teen to young adult demographic, these influencers are integral in generating hype and WOM for H&M's campaigns. ![]() With the launch of the H&M Conscious collection, H&M pledged to make choosing sustainable options accessible and affordable to the average consumer. Sustainability has become the talk-of-the-century, with every individual stakeholder becoming more conscious of the repercussions of their daily actions on the growth of our planet. H&M CEO Karl-Johan Persson speaks of the campaign’s objective as “ultimately making fashion sustainable and sustainability fashionable.”
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